Une voiture ARKANA stationnée dans une rue
October 10th, 2019

In Russia, RN BANK helps launch Renault ARKANA with an online purchasing process

In June 2019, RN Bank Russia supported the launch of the newest crossover Renault ARKANA by creating a special loan offer with a 100% online purchasing process for a limited series. This new service is in line with the strategy of RCI Bank and Services: improving customer experience through an optimal digital experience.

In just 3 hours, the first 100 crossovers of Renault ARKANA were sold out in a virtual showroom. RN Bank is the first finance company in Russia offering its customers this entirely new experience, including loan services.

A fully online buying process

All the buying process is done online: the customer simply applies for a loan remotely by sending all the required documents to a dealer by e-mail and can make his down payment online.

He then chooses the delivery method of his Renault ARKANA: the date and place of delivery that best suit him.

An online credit with home delivery

Thanks to the ARKANA limited series launch, RN Bank together with Renault customer relations and digital teams have developed a brand new service: online credit with free home delivery.

This service allows customers to enjoy a 360° digital experience without visiting a dealership during the purchasing process.

This is a new sales channel in the country and we are following the brand, providing innovative solution for our customers as close as possible to their uses.

Roman Bubnov

Marketing director at RN Bank