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Online sales: RCI Banque Germany supports the launch of Dacia online shop

Second country after UK, our German subsidiary supported Renault Germany in digitalizing the purchasing process of Dacia vehicles via the "Dacia online shop" website. This new service is in line with the strategy of RCI Bank and Services: improving customer experience in an optimal digital experience.

Since the end of July 2019, Dacia customers can buy their new vehicle online at the Dacia online shop in Germany. Customers can select their desired new Dacia by model, color, and fuel type as well as the dealership where he wishes to have it delivered. Two options are then available to him: to buy his vehicle cash or request a financing offer around the clock.

Purchase and finance a Dacia in a few clicks

If the customer asks for financing, RCI Banque Germany examines the financing request, following the same credit decision-process as at the dealership.

After a positive decision, the customer receives an email with all necessary documents and guidelines for next steps. For finalizing the purchasing process, the customer has to do a deposit of 100€ via the « RCI ePayment solutions ». He will just have to identify himself and sign the financing application when picking up the vehicle at the dealership.

In case of a negative decision, the customer is contacted by phone and discuss how he could reach a positive decision.

The shop is directly connected to the point of sale system concerning car reservation and customer data transfer. If the customer wants to change his offer, all data can be loaded and changed in this system.

 

A project led with the car manufacturer and the distribution network

"Dacia online shop" is a joint project of Renault Germany, the dealer network and our German branch. Developed within only seven months, the project is now available as "Dacia online shop" at dacia.de.