Bertrand Altmayer

To create a virtuous ecosystem, which brings together customers, drivers and employees based on common commitments, in the respect and interest of all, we wanted concrete commitments. From the outset, Marcel boasts service fees that are among the lowest on the market for drivers, prices set in advance, no surprises or extra costs for customers and a selection of the most qualified drivers. Then we launched the first working groups with drivers and a certified carbon offsetting policy that was our first step towards significantly reducing our emissions.

"Marcelization" symbolizes the well-argued and sustainable alternative that we propose: an alternative that today joins together 1,700 partner drivers, more than 100,000 users, 1,260 corporate customers and about fifty employees.

Private car services will be part of the mobility of the future provided that a responsible model is invented.

On September 14th, we hit a new milestone with the launch of, the first 100% electric range of private car services in France. is a new range better adapted to short rides in the city: our electric city cars, composed mainly of Renault ZOE models, allow eco-responsible trips, without emissions and without noise pollution, more pleasant for all users and drivers. gives us a new dimension today, especially because we developed it with Groupe Renault.

At the creation of our startup, we were already dreaming of electric private car services with Benoit Richard, co-founder and CEO of Yuso. After joining Groupe Renault, through the acquisition of Marcel by its financial subsidiary RCI Bank and Services, this goal was realized. Since the end of 2017, we have been working on this range of electric private car services with the common goal of creating the mobility services of tomorrow. Agility, flexibility and a test and learn spirit are part of our values and the values of this collaboration, which is fully in line with Groupe Renault’s mobility strategy.